United States of America

450 Sites, 54 Countries, One Image Desired, One Company Implements!

Principle’s experience of managing global projects and extensive branding expertise ensured TE’s new brand was implemented with complete consistency around the world.

450 Sites, 54 Countries, One Image Desired, One Company Implements!

TE Connectivity

When Tyco Electronics decided to rebrand as TE Connectivity, it needed a brand implementation partner capable of re-imaging 450 locations in 54 countries in a consistent and cost-effective manner.

Principle took on the task of rolling out the interior and exterior rebrand at every corporate office, production plant, distribution facility and sales office around the world, including 125 sites in the US.

Our key goal was to achieve total brand integrity and consistency, while ensuring the work was completed within the 9-month timescale and inside the budget.

We did this by managing every stage of the implementation of the new brand image, utilizing our Principle360 network of global partners.

Our local teams carried out site surveys around the world and the results were used to make brand book and implementation recommendations.

Each site had different signage needs, but our international manufacturing capability and approved installation partners were able to make and implement a wide range of main identifiers, illuminated building letters, reception area branding, directional and wayfinding signs.

Principle’s experience of managing global projects and extensive branding expertise ensured TE’s new brand was implemented with complete consistency around the world.

"Corporate Communications was delighted with the updated look of the Principle signage standard catalogue. Principle executed their roles in a timely fashion. Their project management team was patient, positive and professional.

When there were material or installation problems, Principle took responsibility and effectively managed their subcontractors to correct issues." Jeffrey J. Overbey, Facilities Manager, TE.

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Principle's global network ensured the TE brand was implemented consistently.
TE Connectivity needed new branded signage for sites in 54 countries.
Principle acted as global project manager for TE's exterior.
Principle manufactured interior and exterior signage for 54 countries.
Principle designed, manufactured and installed bespoke signage for TE.
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