United States of America

Corporate Identity Program for Bridgestone

Principle’s team has successfully delivered new interior and exterior brand signage to more than 2200 Bridgestone locations in North America over 5 years.

Corporate Identity Program for Bridgestone

Bridgestone

When global tire manufacturer Bridgestone decided to embark on a corporate identity program in North America, it selected Principle as the brand manager and implementer.

The multinational corporation has a chain of more than 3000 dealerships and affiliates in the US and Canada, and wanted to ensure they featured consistent branding.

Principle’s role in the program is to coordinate with thousands of dealer contacts, conduct site surveys, manage the schedule, and manufacture and install new branding elements at the sites.

Our team has successfully delivered new interior and exterior brand signage to more than 2200 Bridgestone locations in North America over 5 years.

Services used

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Principle manages Bridgestone's dealership signage program.
Corporate identity program for Bridgestone.
Signage delivered at multiple sites throughout the US.
Principle carried out site surveys, manufactured and installed new branding.
Interior and exterior brand signage.
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