Innovative Brand Portals and Retail Displays for ProSource
Principle created a complete graphic and 3D identity for the department, featuring a ‘portal’ that provided customers with general product information and an overview of the brands ProSource offers.
When ProSource wanted to design a department that would define it as the unquestioned leader in wood flooring products, flooring technology, flooring brand representation and customer value, it chose Principle to manage the work.
Our team created a complete graphic and 3D identity for the department, featuring as the point of entry a ‘portal’ that provided customers with general product information and an overview of the brands ProSource offers.
The customer experience continued inside the department with the introduction of an assortment of products presented as branded identities within the structured retail environment of ProSource.
We also manufactured and installed individually branded workstations to be placed throughout the department, with graphics to showcase the features and benefits of each flooring brand’s product range.
The flat surfaces of the workstations gave the designers, installers and builders who make up ProSource’s client base somewhere to spread out samples and become further engaged with the purchasing process.
Principle also developed a new upscale graphic image and merchandising system for the Resista private label carpet brand.
The presentation, which features textural images that reinforce the scope of the wood and stone collections, will be used as a permanent component of the ProSource offering.
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