United States of America

Truly Global Brand Implementation Project for Towers Watson

In just 8 months, Principle delivered high-quality signage and installation services at every Towers Watson location.

Truly Global Brand Implementation Project for Towers Watson

Towers Watson

Principle demonstrated its full range of global and localized expertise when it managed a global brand implementation project for Towers Watson.

The merger of Towers Perrin and Watson Wyatt Worldwide created the world’s largest employee benefits consulting firm and necessitated a rebranding program.

Principle was appointed to manage the external signage installation at 150 sites in 24 countries, spread across six continents.

We provided a centralized resource to manage all the information about the launch of the new brand, monitor quality control and ensure that brand standards were met consistently around the world.

In just 6 months, we carried out full site surveys, created brand books and delivered high-quality signage and installation services at every location included in the initial program. 

We continue to work with Towers Watson as global brand guardian for all its signage needs and have now completed work at more than 200 sites worldwide. 

Click here to watch the installation of high-rise signage at Towers Watson’s Detroit office.

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International and local expertise utilized for Towers Watson project.
High quality signage and installation services provided.
Exterior signage installation at 150 sites in 24 countries.
Principle provided a centralized resource to manage the launch of the new brand.
Brand standards were met consistently around the world.
Global brand implementation project delivered by Principle.
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